Thanks to Donald Trump, Corporate Social Responsibility May Have Just Became Mainstream

The unintended consequence of President Donald Trump’s travel ban is the birth of a new era of corporate responsibility.

When the concept of corporate social responsibility (CSR) began to gain traction among mainstream consumers more than a decade ago, corporate champions of the movement were heralded for developing programs primarily focused on enhancing the greater good, though often at the expense of the bottom line. Over time, we have seen CSR leaders create programs that elegantly and strategically weave together business and social/environmental goals.

But over the past week, in the wake of President Donald Trump’s travel ban, we are witnessing a new chapter in the evolution of CSR that is being entirely driven by companies’ immediate interests in their most vital assets: their employees.

Source: Thanks to Donald Trump, Corporate Social Responsibility Just Became Mainstream

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