Getting your business or product “green certified” may seem like a smart way to show your customers and prospective customers that you adhere to environmentally friendly practices. But be careful. You could end up spending hundreds or even thousands of dollars for a green label that’s worthless or, worse, hurts your reputation.
More organizations and consulting firms are introducing green labels and certification programs. The idea is to make it easy for consumers to see which businesses follow eco-friendly practices or meet a rigorous set of sustainability standards. Such programs often appeal to small businesses that need help navigating the evolving world of sustainability and perhaps believe a label adds some credibility to their efforts.