Detroiters were refusing city-sponsored “free trees.” A researcher found out the problem: She was the first person to ask them if they wanted them. The residents Carmichael surveyed understood the benefits of having trees in urban environments—they provide shade and … Continue reading
You remember Fillmore. He’s the resident hippie of Radiator Springs in the Pixar blockbuster Cars. Much to the chagrin of his neighbor, Sarge the Army Jeep, Fillmore greets each new day with Jimi Hendrix’s Woodstock rendition of A Star Spangled … Continue reading
For over three decades, David Fenton has played an unusual role in the environmental movement: marketing it. The company he founded, Fenton Communications, has worked with everyone from Nelson Mandela to MoveOn.org. It recently managed an anti-fracking campaign for Yoko … Continue reading