Five real estate executives weigh in on what it will take to unlock $1.4 trillion in net energy savings through commercial building efficiency.

RMI’s Reinventing Fire analysis shows how to tap into $1.9 trillion in saved energy costs in U.S. buildings through 2050, from an incremental investment of $0.5 trillion (both in present-valued 2009 $). En route, we plan to make one billion square feet of commercial space at least 35 percent more efficient and grow the buildings-efficiency market from less than $10 billion to more than $25 billion per year by 2025.

But what will it take to get there from here? We asked five top real estate executives two questions:

1. In your opinion, what needs to happen for energy efficiency to become mainstream in U.S. commercial buildings?

2. And how can we get to deeper levels of energy efficiency in markets where commercial buildings have already grabbed the low-hanging efficiency fruit?

This is what they said.

via Show Me the [Efficiency] Money — Solutions Journal Summer 2014 — Medium.